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Crisis Communication Training

It is imperative that organizations prepare not only for the life safety issues, but also have plans for communication and post-emergency issues. This training provides best practices and effective tactics which will enable your organization to provide accurate and timely information to those in need. When an event or crisis occurs, quick and clear communication helps to ensure all stakeholders have the information needed. Investing the time and effort up front will help you effectively meet your responsibilities and obligations, while protecting your brand and reputation.

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Why is this training so important?

Crises are inevitable and unpredictable. No matter the type or scale of the crisis, it can have a negative impact on the organization’s image, finances, and relationships. That’s why employees need to be trained on how to communicate effectively during a crisis. Crisis communication training can help them understand the situation, identify the key messages, choose the appropriate channels, and address the concerns of different audiences.

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Key learning objectives

  • Learn the difference between an emergency and a crisis
  • Develop key messages for relevant stakeholders
  • Understand the role of the media
  • Importance of documentation and understanding of potential liability risks

Preparation is key

At SEC, we believe in a proactive approach to crisis management, noting the best response begins way before it even takes place.  If the first time you are thinking about how you’ll respond is when the incident is happening, you are already too late.  It takes planning in the clear light of day to ensure you can respond effectively and efficiently to keep your people as safe as possible.

Schedule a consultation today.

Frequently asked questions (FAQs)

The Crisis Communication training is ideal for school administrators and organizational leaders who will be charged with leading the cause when an emergency or crisis occurs.  It is not recommended for all staff or employees to attend as it focuses specifically on the roles, timeline and communication practices that are essential for leaders to put in place. 

This training program can be delivered live (onsite) or live (virtual).

Our Crisis Communication training can be customized to fit your organizational goals best.  We recommend a minimum of two hours to cover all the key objectives successfully and have time to interact and engage with participants at the conclusion.

While no minimum or maximum number of participants is required, we recommend working with your SEC consultant to discuss the best space, audio, and video needs required.

All of our trainings are tailored to your organization, facilities, and emergency plan, ensuring staff are equipped to react to any emergency. 

Download a PDF overview for your organization

All of our trainings are tailored to your organization, facilities, and emergency plan, ensuring staff are empowered to prepare, prevent and protect.

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