The recent terrorist attack in New Orleans has once again brought the discussion of target selection into sharp focus. Tragically, history has shown that attackers often choose soft targets—places with minimal security measures, high concentrations of people, and limited ability to respond quickly to threats. These are locations where the potential for disruption and casualties is maximized with minimal effort or risk for the perpetrator.
In contrast, hard targets are locations with robust security measures, such as extensive surveillance, controlled access points, and a visible security presence. The Sugar Bowl, for example, represents a textbook hard target. The extensive planning, security infrastructure, and law enforcement presence make it a significantly less attractive option for attackers. Despite this, the Sugar Bowl was postponed in response to the attack, demonstrating the broader impact of such incidents.
Interestingly, research into terrorist target selection supports this pattern. Studies have shown that attackers prioritize locations where they can achieve their goals with the least resistance. A 2021 analysis by the RAND Corporation found that high-visibility, low-security areas such as open-air markets, community gatherings, and public transportation hubs are more frequently targeted than secure venues with visible protective measures.
However, large gatherings outside of secure perimeters at major events—such as lines to enter stadiums or tailgating areas—can create soft target environments adjacent to hard targets. These areas, often overlooked in security planning, are vulnerable to exploitation.
This tragic event serves as a reminder that while hardening targets like the Sugar Bowl venue is essential, we must also focus on securing the spaces surrounding major events. Comprehensive security planning must include measures to identify and mitigate risks to these adjacent areas, ensuring a holistic approach to public safety.
Our thoughts remain with the victims and their families in New Orleans. As security professionals, we have a responsibility to learn from these incidents and continuously improve our strategies to protect people and communities.